Iman Saraei

HR · Coaching · Technology

I solve people problems with technology.

For over ten years I've helped people hire, learn and lead, in companies, schools and start-ups. Now I build the tools that make that work easier: apps, learning platforms and research into AI coaching.

Portrait of Iman Saraei, smiling, in a blue jumper and tie
  • 10+years building & leading teams
  • 200+people hired
  • 500+subscribers in 6 months
  • 30+teachers trained

01

Projects

Each one starts with a people problem.

Learning · Education platform

Yaadin.com

Teaching soft skills the way people actually learn them: through stories.

The problem
Soft skills like giving feedback, handling conflict and running a meeting are the ones managers need most and are taught worst. Slides and theory don't change behaviour. People remember stories, and they learn by watching real situations play out.
What I built
As product manager, I took Yaadin from a blank page to launch: an online platform where professionals teach soft skills through real stories and case studies on video. Working with UI/UX designers, video producers, web developers and sales, we designed both the platform and its courses.
Why it matters
500+ subscribers in under six months, mostly through partnerships with about 20 companies that gave their teams access. Meanwhile our own team stayed happy and productive under real pressure.
  • Product management
  • Video learning
  • B2B partnerships

Productivity · Android app

DriveSync

Your phone's folders, quietly mirrored to Google Drive the moment they change.

The problem
Photos from a workshop, voice notes from a coaching session, files someone sent on WhatsApp: they all pile up on the phone. Backing them up is one of those jobs everyone means to do and nobody does, until the phone is lost and the work goes with it. Existing tools synced everything or nothing, or only when you remembered to open them.
What I built
DriveSync, an Android app that links chosen phone folders to folders in Google Drive and keeps them in sync in the background. It spots new and changed files as they happen, uploads them, and shows a live activity feed of exactly what moved and when.
Why it matters
Good habits shouldn't depend on willpower. The surest way to get people to do the right thing is to make it automatic, a behaviour-design principle that applies to backups as much as to teams. Set it once and forget it.
  • Android
  • Kotlin
  • Jetpack Compose
  • Google Drive

Next project: in progress

More stories of people and technology are on the way.

Your problem here?

Have a people problem worth solving? Let's talk.

02

Experience

From the classroom to HR to product: the path so far.

  1. Nov 2022 – Present

    Store Learning & Development Specialist

    Virgin Media O2

    • Help sales teams improve their results while keeping morale high.
    • See first-hand the challenges front-line staff and HR face in a fast-moving business.
    • Learn how people on the front line of a large company think and decide.
  2. Nov 2021 – Sep 2022

    Product Manager, Management Development Platform

    Yaadin.com

    • Built an education platform and its soft-skills courses from the ground up, working across UI/UX, video production, web development and sales.
    • Reached 500+ subscribers in under six months through partnerships with about 20 companies.
    • Kept the team healthy and motivated while delivering under pressure.
  3. Jan 2019 – Present

    Management Mentor & Coach

    Nesha Group

    • Consult and train managers to raise engagement, retention and productivity without sacrificing wellbeing.
    • Helped managers shift from micromanaging to coaching, leading to more innovation and up to a 10x increase in monthly recurring revenue.
  4. Jun 2016 – Dec 2018

    Senior HR Specialist

    Datis Elevator

    • Designed compensation & benefits, onboarding, mentorship, training, recruitment and engagement programmes.
    • Recruited 200+ people, including 20 managers and senior specialists.
  5. Jun 2013 – Oct 2015

    Education Manager & Co-founder

    Labkhand Language School

    • Started a language school for children from the ground up, with a five-person board.
    • Trained, observed, evaluated and developed 30+ teachers through courses and seminars.
    • Ran both the administration office and the education team.
  6. Nov 2009 – Mar 2012

    Teacher & Supervisor (Business English)

    Safir Language School

    • Taught English to children and adults.
    • Developed teachers through classroom observation and feedback sessions.

03

Teaching

Where I teach, coach and facilitate.

  • Management teacher & coach

    Iran Chamber of Commerce

  • Workshop facilitator

    CoachingOurselves

    A Henry Mintzberg programme

  • Management coach & mentor

    Nesha Group

  • Instructor

    SimBusiness

    Start-up simulation

  • Design Thinking for Innovation, instructor

    Scientific Association, University of Tehran

  • Business English teacher

    Safir Language School

04

Research

Research, papers, and books I've translated into Persian.

  • Research project2025

    AI Coaches for Entrepreneurs: how AI coaches affect the happiness and well-being of entrepreneurs with different personality types

    Completed research project

  • Preprint2024

    Positive Psychology Interventions: A Catalyst for Job Satisfaction, Work Engagement, and Withdrawal Intentions Among Remote-Working Cancer Survivors in Rural Areas

    Yari, Rahmanian, Saeidi, Birashk, Saraei & Ghodusi · co-author

  • Book translation2019

    Unlocking Leadership Mindtraps — Jennifer Garvey Berger

    Persian translation with Mohammad Hossein Naqavi · Milkan Publishing

  • Book translation2018

    Managing the Myths of Health Care — Henry Mintzberg

    Persian translation with Masoud Yadaei Amnab · Pooneh Publications

  • Conference paper2016

    The relationship between organisational culture and feedback

    Saraei, Hosseini & Mansouri · International Conference on Applied Research in Management and Accounting

  • Master's dissertation2016

    The relationship between employees' time perspective and their intrinsic and extrinsic motivation

    University of Tehran

05

Education

Degrees and certifications.

2016

MSc, Strategic Human Resources Management

University of Tehran

  • Ranked 17th among 50,000+ candidates in the national master's entrance exam for management
  • Recognised as an honours student
  • One of Iran's top three universities (QS ranking)

2014

BSc, Industrial Management

University of Tehran

  • Top 1% of 320,000+ candidates in the 2009 national university entrance exam

People & leadership

  • Teaching Human Resource Management GeneralistAustrian Federal Economic Chamber · 2017
  • Competencies of Strategic ThinkingHEC Montréal · 2018
  • Emotional & Social Intelligence Leadership CompetenciesNovel Managing School · 2020
  • Verified International Academic QualificationsWorld Education Services (WES) · 2021

Tech, data & innovation

  • CS50x: Introduction to Computer ScienceHarvard University (edX) · 2025
  • Agile Meets Design ThinkingUniversity of Virginia, Darden · 2022
  • People AnalyticsUniversity of Pennsylvania · 2021
  • mTalk: Fostering InnovationUSERN · 2018
  • National Information Systems ConferenceUniversity of Tehran · 2015

Teaching & language

  • IELTS General Training: 8.5IELTS · 2021
  • LENA: Lively and Sustainable TeachingAustrian Federal Economic Chamber · 2017
  • Oxford Teachers' Academy (TEA)Oxford University Press

06

Skills

What I bring to a team.

People

  • Human resources
  • Coaching & mentoring
  • Organisational behaviour
  • Onboarding design
  • Hiring & recruiting
  • Employee training
  • Team building
  • Teaching
  • Project management
  • Business development
  • Systems thinking

Technology

  • Building apps & tools (self-taught, CS50)
  • AI chatbots & tools
  • People analytics
  • Microsoft Office
  • Social media

Soft skills

  • Communication
  • Problem solving
  • Creative decision-making
  • Public speaking
  • Active listening
  • Stress management
  • Learning & relearning

07

Contact

Let's talk.

Have a people problem that technology could help with, or a team that needs coaching? I'd love to hear about it.

References available on request.